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USPS EVERY DOOR DIRECT MAIL MANUAL

USPS Marketing Mail Eligibility Decision Treeġ40 140 USPS Marketing Mail Flats Every Door Direct Mail-Retail (EDDM-Retail) 143 Prices and EligibilityĢ.0 Basic Eligibility Standards for EDDM-Retail Flatsģ.0 Content Standards for EDDM-Retail Flatsįor price, see Notice 123-Price List.

Designing Letter and Reply Mail (PUB 25).

Thank you Keith for your enlightening answers. But the Return on Investment may not make EDDM the best choice for every promotion. In summary, it appears businesses should consider EDDM for certain types of promotions. They want to leverage the many data tools and mailing formats that have been created to maximize the effectiveness of direct mail versus just lowering the cost. They are busy managing their business and do not have time to handle the intricacies of the program. They are more concerned with the ROI on their program versus the price of the piece. When they need to target specific demographics to yield the best results on their campaign. They are confident that they can create an effective mail piece without the support of a direct mail company.

USPS EVERY DOOR DIRECT MAIL MANUAL

They have extra time on their hands to support some of the manual tasks such as bundling the pieces delivering them to the post office or are willing to pay a local lettershop to perform the work for a fee. They have an extremely small marketing budget and must leverage every penny If they know that they have a universally needed product or service in their neighborhood. When should a mailer consider using EDDM rather than Standard Rate delivery? 10 a piece to a 1,000 piece mailing, eliminating any savings that were realized. At $50 an hour with a cost of $100, that can add. This can add 1-2 hours of time to an already busy day for a business owner. The customer needs to take the printed pieces and deliver them to the post office in banded stacks of 50. Even though the price is low, it does require some additional work on the part the customer. These pieces are often more expensive to print than regular size pieces and can eliminate any EDDM savings. You need to print an oversized piece since the program only covers flats and not the normal letter sizes. One of the key benefits of direct mail is its ability to create and deliver a highly targeted message. This makes the piece “advertising“ rather than personal direct mail. Your targeting is limited to an entire carrier route and there is absolutely no personalization on the piece such as name or address. We often recommend mailers consider using regular Standard Mail rather than EDDM for the following reasons.

The business can also mail oversize pieces and have the Post Office deliver them at a low price. The mailer does not need to purchase a mailing list saving additional money. It is a great way for a small business to saturate everybody in a neighborhood.įor example, a local business such as a convenience store, gas station or fast food restaurant can saturate 100% of their trade area at a relatively low cost of entry.

What do you see as the key benefits of EDDM for mailers?

Keith, I know you do large volumes of direct mail at Modern Postcard.

To put all of this in perspective, I asked my good friend and direct mail specialist Keith Goodman, VP for Modern Postcard in California for an interview. Use Standard Mail® flats following the format specifications at /business/every-door-direct-mail Keep your per-piece weight to 3.3 ounces or less. Submit your pieces to the Post Office™ serving the area you want to reach. What are the specifications for Every Door Direct Mail – Retail™? There are Post Office approved direct mail formats and other restrictions that limit the scope and capability of the program for many mailers.įor these types of saturation mailings, the Post Office delivers your piece to every door in selected Carrier Routes without the need for a name or address. In a nutshell, the Every Door Direct Mail postal program offers a less expensive way to saturate a given geographic area with direct mail. But as always, there are two sides to every story. The Post Office has done a good job promoting their Every Door Direct Mail program.